A business venture is either a small business or a startup entity created for profit generation. A business venture is peculiar to the person or individuals behind it. It does not have the same model or business plan.
To this end, we can agree that the success of every business depends largely on the individuals behind the wheel.
With constant evolution in business, there are three key elements every entrepreneur should pay attention to if they must succeed.
These elements determine if the business venture will succeed or fail.
According to data from the Bureau of Labor Statistics:
- About 20% of small businesses fail in their first year, and about 50% of small businesses fail in their fifth year.
- And it is also estimated that 90% of startups fail.
Business research
Businesses should not build on the platter of emotion or assumptions. For this reason, the first thing you should do before embarking on any business venture is to research the business. The research should base on the need, competition, market size, and entry.
Need
Every business must fill a need or solve a problem. If it does not provide any of these two, you do not have a business, and it will be a waste of time and resources to continue with it. But if it does fill a need, then you have a business.
Competition
Having discovered that you have a business, the next thing to check is who your competitors are: their strength and weaknesses. If you research your competitors, it will give you an idea of how to make an entry.
If you jump in without understanding these basic things, you may get hurt before you realize how to get it right, and trust me, you don’t want to find yourself in this situation. Having discovered that you have a business, the next thing to check is who your competitors are: their strengths and weakness. If you research your competitors, it will give you an idea of how to make an entry.
Market size
Market size will give you an idea of the revenue potential of the industry you are heading into in terms of profit projection. There are small businesses that may never scale above a certain margin despite the investment or work you put in.
When the market size is known, you can estimate the growth margin of your venture, if there is meat in it, and if it is worth your time and investment. This will save time and resources.
For this reason, always know the market size and how much of that market you can acquire before you leap.
Barrier to entry
Some businesses are highly regulated. Before you embark on any business venture, ascertain if the requirements are too much to meet to avoid getting stuck.
Not only licenses and policies and a host of other regulations may pose a barrier to businesses, but funds could also be a barrier to entry. For instance, if the business venture you intend to embark on requires at least USD3M and all you have is USD500K, it would be like going to a gunfight with a machete: your chances of success will be slim.
Good business plan
A good business model is necessary for the success of every business venture. With a good business structure, you will understand where the problem comes from in times of turbulence.
But without a proper structure and business planning, you can’t steer your business to safety when the storm comes knocking. To understand the basics of the business model, please click here.
Personal Skill(Learn the required skill)
Every entrepreneur who wishes to succeed in a business venture should have the basic knowledge of the business he intends to embark on. At the same time, he should acquire the requisite skills to drive the business forward. It will save cost, and time-wise, you will get to do your thing and make changes on your own time, unlike when you are hiring the help of an outsider.
Example
When I started my business, I hired someone to build a website for me. It was one excuse after the other.
This situation forced me to learn how to build a website using WordPress. When I did, my business experienced growth. For one, I can make changes on my own time and accelerate at my speed. After this experience, I realized the need for entrepreneurs to learn the basic skills necessary to grow their businesses.
Assuming you are proposing to begin your business process, I’m empowering you to secure essential abilities to develop your business. It may not necessarily mean building a website: it could be digital marketing. Whatever you would need, at least until you have started generating profit or too busy to do it by yourself.
If you do this, you will save enough cost to channel to the actual running of your business.